Mastering the process of bringing your offline business online can lessen and sometimes even eliminate the advantages enjoyed by competitors. Part of the process of mastering your digital branding is identifying and creating a connection to your customers. While this may sound relatively simple, don’t forget that in the world of branding concepts what sounds simple are anything but. Your larger competitors already have teams of experts working to maximize the effectiveness of their particular branding initiatives. Our Blue Zenith team are excited to help our clients level this playing field and help them master the process of identifying and connecting with their ideal customers.
instead of convincing, inspire!
Let’s say you were to suddenly come face to face with a customer. What would be your first impulse? For many entrepreneurs the initial impulse may be to try to convince this individual to purchase your product. While attempting to convince someone to purchase might work, it is much more effective to inspire them. Work to build a strong relationship, which may motivate them to seek out your business in the future. They may even become brand advocates online, especially on social media.
One of the key differences between convincing a customer to purchase your product or inspiring them with your brand has to do with roadblocks. All purchasing decisions come with roadblocks, which can include a reluctance to spend money or a concern about the quality and reliability of the product in question. Convincing a potential customer means overcoming roadblocks one by one, which is important to do no matter how well you’ve mastered your transition from offline to online. However, inspiring a potential customer with your brand can essentially mean bringing them onto your side. The result is that possibly they might overcome any perceived obstacles on their own, simply because they are motivated to do so through a loyalty to your brand!
inspiring your ideal customers is just the first step
Knowing your customers, especially your ideal customers, is only the first step in to inspire their loyalty. The primary challenge we face is successfully building this customer-centric focus into your business structure. Lay a strong foundation for a customer service focus with your company that regularly impresses and inspires potential customers.
Your brand is more than a logo and tagline; it’s the total customer experience!