Customers want to feel a connection to the companies they do business with.
How do you create a client connection? In today’s world, with so many options available with the click of a button; consumers don’t have to do business with just anyone. If they don’t like you, they can easily hop over to the next website to find a company that better suits their vibe.

And they will–in fact, 79% of consumers say that a brand must demonstrate that they understand and care about them before they’ll do business with the company.

What’s that mean for you? If you come off as just another faceless corporation or a brand that doesn’t “get” their audience, they’re going to bounce. There is always someone else just waiting to hone in on your business.

Why They Stick With You

Deliver amazing customer service!
In fact, a recent study by found that the average email response time from the top 100 Internet companies was 12 hours. TWELVE HOURS. During that time, the consumer could easily find a dozen other companies to work with – companies that value their business and take the time to respond quickly.

If you want to stand out from the crowd, it doesn’t take much more than a quickly returned email or a fast phone call to make your customers feel valued.

Understand Your Audience

Fact is that 56% of consumers say they are more likely to do business with a brand that understands their priorities and values – and all that requires is some good, old-fashioned research.

So, hang out on social media and in online groups. Monitor review sites. Check out the competitors and read the comments and suggestions on their pages. Conduct surveys.

Open your ears and just listen. Know what people are talking about and understand the topics and issues that are important to them. Become familiar with their pain points and discover how you can solve them. Use the information you gather to approach your marketing in a way that will let your clients know you get them.

Make Doing Business Convenient

Today’s consumers are busy. Many people hold down full-time jobs in addition to parenting their children, managing the household, and maintaining a social life. There is just no time for an inconvenient shopping experience.

There are dozens of things you can do to make doing business with you faster and easier. First and most important is to make your website easy to find. Honestly, no one is going to look beyond the first (maybe the second) page of Google to find you. The best way to get your business up there is through SEO.

Your website should be easy to use, consistent, easy to navigate, and clearly marked. All navigation elements (including photos) should be clickable, and you should include a working search feature.

Connection Via Social Media

By being active on social media your audience has several ways to find and interact with you, so they can do it via the medium of their choice.

Offer a variety of purchasing options. Remember, not everyone is in the same boat financially. Make it easy for people to purchase from you by offering pay-in-two options or cheaper (but scaled down) versions of popular products.

Be accessible with several options when it comes to communication. Telephone, email, online chat, and even Facebook Messenger are all popular choices today.

There are so many ways you can show your audience that you understand and value them and we can help guide you in that direction. Which changes are you planning on implementing?