Customers want to feel a connection to the companies they do business with.
How do you create a client connection? In today’s world, there are so many options available with the click of a button that consumers don’t have to do business with just anyone. If they don’t like you, they can easily hop over to the next website to find a company that better suits their vibe.
And they will–in fact, 82% of consumers say that a brand’s values must align with their own.
What’s that mean for you? If you come off as just another faceless corporation or a brand that doesn’t “get” their audience, your visitors are going to bounce. There are always endless options for a consumer to find the right provider.
Why They Stick With You
Consumers are looking for a reason to choose you. Building a connection from the start is essential to grab their attention. Yet, to really build connection, it must be built-in to the way you serve your customers. Delivering amazing customer service is one way to stand out from your competitors.
In fact, a recent study by SuperOffice.com found that 62% of companies do not even respond to customer service emails. Furthermore, only 20% of companies are able to answer questions in the first reply. These two stats show just how badly customer service has fallen by the wayside in recent times.
If you want to stand out from the crowd, it doesn’t take much more than a quickly returned email or a fast phone call to make your customers feel valued.
Understand Your Audience
The fact is that 39% of consumers say they would permanently boycott their favorite brands if there is a mismatch in the brand’s values with their own values. In addition, 28% that found their values were at odds with a certain brand would tell their friends and family about it.
So, hang out on social media and in online groups. Monitor review sites. Conduct surveys. Anything that will help you learn more about your target audience. Check out the competitors and read the comments and suggestions on their pages.
Open your ears and just listen. Know what people are reading and talking about the topics and issues that are important to them. Become familiar with their pain points and discover how you can solve them. Use the information you gather to approach your marketing in a way that will let your clients know you get them.
Make Doing Business Convenient
Today’s consumers are busy. Many people hold down full-time jobs in addition to parenting their children, managing the household, and maintaining a social life. There is just no time for an inconvenient shopping experience.
There are dozens of things you can do to make doing business with you faster and easier. First and most important is to make your website easy to find. Honestly, no one is going to look beyond the first (maybe the second) page of Google to find you. The best way to get your business up there is through SEO.
Your website should be easy to use, consistent, easy to navigate, and clearly marked. All navigation elements (including photos) should be clickable.
Connection Via Social Media
By being active on social media your audience has several ways to find and interact with you, so they can do it via the medium of their choice.
Leveraging social media as a means to meet consumers where they are creates endless opportunities for meaningful connections and engagement. As a direct line of communication, social media provides businesses with immersive and interactive platforms to share their brand’s story and products, while catering to the ever-evolving preferences of their target audience.
Offer a variety of purchasing options. Remember, not everyone is in the same boat financially. Make it easy for people to purchase from you by offering pay-in-two options or cheaper (but scaled down) versions of popular products.
Be accessible with several options when it comes to communication. Telephone, email, online chat, text messages, and even Facebook Messenger are all popular choices today.
There are so many ways you can show your audience that you understand and value them and we can help guide you in that direction. Which changes are you planning on implementing?