How do you communicate your value to your customers? The way you communicate determines how your audience interacts with you.
communicate your value
Simply asking, what is the value of your service to a potential customer? Your customers must believe that they are receiving a sufficient level of value in the exchange of your services. If you don’t effectively communicate this value what differentiates you from your competitors? Also, what motivates a client or customer to patronize your business?
the fundamentals of communicating value
There are many experts and consultants who promote different formulas for communicating value to your clients. However, there is a basic, fundamental formula for promoting value. Many immediately assume that it is as simple as offering the lowest price for a product or service. While that may be true in some cases, it is not the only way. Besides offering and advertising your low prices, you must also consider what special and unique features your business is offering.
When assessing the value of your products it is important to ask yourself and maybe even your customers some questions about exactly what it is that you offer. Are you sure that your customers or clients aren’t seeking a broader value? They may be interested in and willing to pay more for a certain feature or set of features? Maybe they’d be interested in strong support options, or a satisfaction guarantee? Question if the options for purchasing and delivering the product or service easy and convenient? It is therefore important to understand who your customers are and how they assess and measure value.
focus on facts
To start, make a list of your products and services and determine what differentiates you from your competitors. If your prices or rates are higher than your competition, but you offer more value through added features and support, it is vital that you communicate to customers why you offer more value. If your prices or rates are lower than your competitors, it is important to primarily focus on the price differential. Either way, it is important to focus on facts and the points of difference between you and your competitors, not vague promises.
sincerity is key
It is important to note that no amount of marketing or customer communications can truly hide the fact that a business is not truly committed to customer value. If you’re not fully committed to maximizing the value of your products or services, customers will quickly realize this and shop elsewhere. Let us help you realize your unique value!