Create a brand experience by thinking about why you ‘love’ a particular brand. Is it solely because of the product or service offered, or is there more to your brand loyalty?
Think about brands like Apple or Walmart, for example. Many people have an affinity for these brands, but a lot of those people have a stronger affinity for the people behind the brands. Steve Jobs and Sam Walton are household names; whose personal stories and experiences are a strong part of their business brands.
strengthen your brand experience
Customers and clients are drawn to personal experiences that offer personal connections. If you can communicate your personal brand to convey your experience, you can enhance your business and generate a loyal customer base.
Having a well-designed website is hugely important for business success, but so many people overlook the importance of their “About” page. It is a designated page where your customers can meet the person behind the brand. Take advantage of this!
Think of your journey to this brand as your personal story you have to tell your customers about. Let them know exactly what you have done to bring you to this point in your life journey. If you had a major event in your life that put you down the path to personal empowerment, then you need to share it. This will help create a personal connection with your audience.
what’s important to you?
Your customers want to know your values. If there is a charity or a special interest group that you support, share this! More importantly, tell them why it’s so important to you personally. This helps humanize your business. People are more likely to purchase from brands that they trust. Infusing your business with some of your personal values connect to your customer base on a new level.
make that connection
In the age of social media, creating connections with your customers has become easier than ever. You don’t need to be on all platforms, but choosing a few to engage on will create deeper connections. Hop on Twitter to respond to tweets about your product or service (both the good and the bad). This lets customers know that you are paying attention, understanding their needs, and that you are actively engaged in your business.