Technology has made it so much easier to engage with customers in today’s world. Thanks to the internet, businesses can now interact with customers 24/7. New programs make it simple to begin, and then continue, great interactions. But customer engagement doesn’t simply end there. It’s something you have to continuously foster and encourage. A reputation for great service is an incredible tool to have in your arsenal, and one you should be actively developing at all times.
Improve Customer Engagement
In the past, if a business wanted to get noticed, they had to send out flyers or postcards. If they had the means, maybe they could advertise on the radio or buy a spot in the newspaper. There was no way to guarantee their ads would even be seen or heard by the intended viewers.
Today’s technology makes it possible to directly target your audience. Email newsletters, focused ads on social media, and online forums and groups are all ways you can actively engage with the people you’re trying to reach. When you can choose exactly who is going to see your information, there is a much greater chance that it will actually reach an interested party..
Personalized Experience
Creating a personalized experience delivered in an authentic manner makes the customer feel valued and appreciated. Today’s technology makes that easier to do than ever before. One of the easiest things you can do is share quality content that engages and connects with your audience. Whether in a blog or via social media, internet users appreciate receiving information that is of value, rather than just a sales pitch. When you know your target audience, it is simple to share content that will resonate.
Use data, such as that provided by Google Analytics, to find out what your audience enjoys most. Among other things, you can see which pages people view, what channels they’re using to get there, and how long they stick around. Use that information to provide more of what they like.
Use aggregate data and past purchases to personalize the customer experience. For instance, if a customer just purchased a new product or service, immediately send out an email thanking them. Send out another one in a week to see how they like it, and if they can offer any feedback.
Technology Can Simplify Customer Service
If you’re not using CRM, you’re missing out. CRM (customer relationship management) tools can greatly simplify customer interactions. With it, you can quickly pull up all customer information using account number, name, phone number, or other authentication data and easily view a record of all other recent transactions. The best part is you can swiftly re-create common actions within the CRM database and send out that thank you note!
Seamless Customer Engagement
We live in an age of instant gratification. Gone are the days of calling a company and staying on hold for 40 minutes, now customers expect to be helped immediately. Technology makes that feasible. Today, automated email sequences can send an appropriate reply as soon as a question is received. Online chat makes it possible to have a live conversation within seconds. CRM allows data to be pulled without answering a thousand annoying questions. All of this wonderful technology can help make the life of an entrepreneur lots easier!