The journey to success has many different paths, and can often be a difficult journey.

Let’s say you have a business model that is superb—you offer a service or product that is in demand, you have a unique marketing strategy that sets you apart from the rest of the pack, and you have a staff that is willing to go above and beyond the norm to help your customers. It sounds like you’ve got it all together, so you’re set up for success, right?

How Can Make Sure You’re Reaching the Right People?

The truth is, even if you have all your ducks in a row, none of that matters if you aren’t reaching your ideal client. Your amazing marketing strategy will be lost on an audience that isn’t interested in what you have to offer. Putting your product or service in front of the right audience is the last piece of the success puzzle.

Look At Your Business and Yourself

You can’t serve others if you don’t have a strong understanding of what you’re all about. If you want to reach your ideal clients, you must first take a look at yourself.

What is it that your brand does? Who would benefit the most from your product or service? A great way to simply this thought process is by creating your “elevator pitch”: a thirty-second run down of what it is you do and what sets you apart from your competition.

Having a strong sense of self and of your brand is a huge part in knowing how to reach your target market.

Now Work Outwards

Once you have defined yourself, now it’s time to research what others in your industry are saying. Join social media groups, read blogs and online journals, and attend conferences where people in your industry are spending their time. This is a great way to find out how others are reaching clients–clients that are your target market, too. You can get great insight from your peers.

Don’t Hide Away

No matter how awesome your business model is, no one will find you if you aren’t visible. That means you need to be present in many ways. From print media and billboards, to social media and blogs, you need to get your message, your brand, and your product/service out there.

One important thing to remember here: go where your target market is spending their time. If your ideal clients are millennials, then you need a strong social media presence. If you are serving seniors, on the other hand, you are better off putting an emphasis on print media. You have to be smart and meet your audience where they will find you.

Once you have a solid understanding of your ideal client, you will be better equipped to reach them with your marketing efforts. It’s important to make sure you keep your ideal client in mind when making your marketing decisions.