When you think about why you love a particular brand, is it solely because of the product/service, or is there more to your brand loyalty?
Take brands like Apple or Walmart, for example. Many people have an affinity for these brands, but a lot of those people have a stronger affinity for the people behind the brands. Steve Jobs and Sam Walton are household names; whose personal stories and experiences are a strong part of their business brands.
What’s The Best Way To Strengthen Your Brand?
Customers and clients are drawn to personal experiences and personal connections. If you can find a way to use your personal brand to convey your experience, you will enhance the brand of your business and grow a more loyal customer base.
Let Them Get to Know You
Having a well-designed website is hugely important for business success. But so many people overlook the importance of their “About” page. This is a place where your customers can really get to know the person behind the brand. Take advantage of this!
Think of your journey to this brand/business as your personal story that you have to tell your customers. Let them know exactly what you have done to bring you to this point in your life journey. If you had a major event in your life that put you down the path to personal empowerment, then you need to share it. This will help create a personal connection with your audience.
Share What’s Important to You
Your customers want to know your values. If there is a charity or a special interest group that you support, share this! More importantly, tell them why it’s so important to you personally. This helps humanize your business. People are more likely to purchase from brands that they trust. By infusing your business with some of your personal values, you will connect with your customer base on a new level.
Connect With Your Customers
In the age of social media, creating connections with your customers is easier than ever. You don’t need to be on all platforms, but choosing a few to engage on will create deeper connections with your customers. Hop on Twitter and respond to tweets about your product or service (both the good and the bad). This lets customers know that you are paying attention, understanding their needs, and that you are actively engaged in your business.
Beyond connecting directly with customers via messages, you can also use social media to share information about you (this is a great place to share some of those charities or special interest groups we mentioned). This will leave your customers feeling like they are investing in a company with real people, not a big corporate machine.
When it comes to building an online presence and growing a business, sharing your personal experience will propel you towards success. You will attract people who are turned off by faceless, large corporations and create long-lasting relationships with your customers.