For the past twelve weeks, we’ve provided our readers with an in-depth look at our newest Do-It-Yourself online branding course, Go Ahead. Dream Big. We couldn’t be prouder of our newest endeavor, as we believe that developing a dynamic, powerful and versatile digital brand for your business is paramount to attracting your ideal customer, reaching your target market, and establishing a strong brand foundation that will carry your business into a bright and prosperous future.

We’re Proud of The Knowledge We Bring to The Table

At Blue Zenith, we’re proud of the institutional knowledge and expertise we bring to the table as branding experts, but we don’t just provide expert guidance on branding. Our clients rely on us to design, build and oversee almost every aspect of their online presence, from crafting industry-leading websites that act as online hubs to social media profiles that are uniquely designed to both attract and funnel the right followers back to your website. With your digital brand as both a foundation and a driving force behind the other components of your online presence, you can place your business in the right position to begin seeing real benefits, including more online followers and readers, a stronger marketing funnel and more opportunities to both attract, convert and retain customers.

It All Starts With An Expertly-Designed Website

Why does your business need a powerful and versatile website, professionally-crafted by design and branding experts? It’s not because you need to establish yourself online, although that’s certainly important – in fact, social media networks such as Facebook allow both individuals and businesses to create an online presence, for free and often with minimal investments of time or resources. However, establishing an online presence in such a limited manner is just that, limiting. By failing to invest a modest amount in a powerful website and an online presence, you hold yourself back and provide the perfect opportunity for your competitors to siphon away both your existing and prospective customers.

Why Is A Website So Important?

Why is having a great website still so important, even when most of the “buzz” is focused on social media? Your online presence, including the vast majority of time and resources you invest in content marketing and promotional initiatives, should exist to support a marketing funnel, or a system that directly funnels social media followers and readers back to a specific online property that is designed and built to convert those followers and readers into clients. Without a robust and functional online presence built to support a marketing funnel, you’re leaving the online conversion process up to chance and limiting your potential to grow a sustained and thriving business.

One-Size-Fits-All Is A Poor Fit For Your Business

You know that you need a great website to support your online presence, but which web design company is right for you and your business? There are many web design and hosting companies that promise websites that are both fast and cheap, with easy-to-use templates, prepackaged branding elements and helpful phone representatives to guide you through the entire process. However, you aren’t a one-size-fits-all company, and while a one-size-fits-all website and hosting platform may be cheap, fast and convenient, the end result may just feel…cheap.

Blue Zenith is a boutique web design and branding firm, and we never take the fast, easy or convenient approach to designing, crafting and launching your new website – in fact, the first thing we do is schedule a one-on-one consultation with our founder and CEO, Donna Galassi. We utilize leading Content Management Systems (CMS) such as WordPress and the comprehensive ecommerce platform AllProWebTools, a Colorado company. Finally, we design and cultivate your digital brand along with your new website, which allows us to seamlessly integrate the two, giving your company a superb start and a solid footing to achieving a sustained success and a bright future!