In our previous post, we discussed how it can be somewhat difficult to fully commit and follow through with regularly producing interesting and original content on a frequent basis. However, posting content less frequently or on an irregular or infrequent basis can backfire as well, as your readers can become dissatisfied with the lack of new content and search engine crawlers can deem your blog and content to be less important and relevant.
Restrain From Posting Inferior Content
Entrepreneurs and business managers that choose to create their own content often feel like they’re stuck between a rock and a hard place. It can be time consuming and often stress-inducing to regularly produce content on a schedule, but neglecting your blog and online accounts can be damaging to your Search Engine Optimization (SEO) and your reputation with your readers and your customers. As a result, many amateur writers end up producing content that is inferior in some way, or they may even feel pressured to plagiarize content from another source. What are some ways you can eliminate some of these pressures and resist the urge to post inferior content?
Don’t Doubt Your Abilities As A Writer
One of the most common ways that amateur writers begin to develop anxiety and an aversion to writing is by doubting their own abilities to write. Although we all might not be able to write a bestselling novel or an Oscar-winning screenplay, most professionals have the ability to write an interesting and informative blog post, as it’s no more difficult than the essays that we were required to write as students. Don’t try to reinvent the wheel – read other blog posts by companies in your industry and study their structure and length and try to compose your posts in a similar manner. While you don’t want your posts to be too dry or boring, you also don’t have to force yourself to write anything sensational or extraordinary. Try to maintain reasonable expectations of yourself and your writing so the writing process won’t feel nearly as intimidating.
It’s Okay To Miss A Self-Imposed Deadline
Many amateur content writers, especially entrepreneurs, are very disciplined and self-motivated people, and they often set strict schedules that they attempt to maintain. If you’ve allotted a specific amount of time each week to produce content, but you find that you didn’t have enough time to produce quality content, don’t feel forced to publish inferior content to maintain a rigid self-imposed schedule. While a few of your regular readers may be disappointed if content is late, it is better to take the time to get the content right rather than risk losing readers or damaging your SEO.
If All Else Fails, Outsourcing Your Writing May Be The Best Solution
When you approach the writing process with the right attitude and the right preparation, regularly producing blog content isn’t a difficult or stress-inducing process. Unfortunately, many entrepreneurs and business owners simply don’t have the time to regularly produce good content, and there may be no one else available within their organization that they can trust with the task. If you don’t have the time to regularly produce quality content, you may want to consider outsourcing the task to a professional copywriter. Outsourcing your content doesn’t have to be expensive, and if having someone else write your content frees up time in your schedule and provides peace of mind, the added expense may even be a relative bargain!