Who are you outside of the office? Would you rather spend time outside, or would you prefer to stay inside and relax? Whatever you like to do, find a way to integrate part of your personal life into your business.

Add Personality To Your Business

Not every aspect of your business needs to be strictly work related. On your business’s Facebook page you can post links to your favorite hiking trails or at-home exercises. On Twitter you can tweet about the most recent movie you watched or even your favorite restaurant. Just be careful not to overdo it, and if possible, tie some aspect of your business into your personal post or tweet. By adding a bit of your personality to your business, you have the ability to connect with your audience on a more personal level. Everybody is unique, and people enjoy learning more about the small businesses that they work with and the people who run them.

Custom Photography

At Blue Zenith, we have found that our Color Palettes add a personal touch to our blog. All of the pictures featured in the color palettes thus far have been taken by Blue Zenith employee Alex Galassi. Each month he chooses a picture that he thinks will best represent that month in some way, whether it is related to the time of year or that month’s current blog strategy.

You Gotta Love The Desert

This month’s picture was taken near the Needles District of Canyonlands in Utah, specifically in an area known as Lockhart Basin. This area is extremely beautiful, and if you get a chance to visit, please do. If you do make the trip out there, remember to always respect the land and be sure to read up on cryptobiotic soil. This is one of Alex’s favorite places to travel to and is a great place to spend some time outside.

Desert Valey

The colors in the image above are listed below in both hex and RGB formats. The dark color (the color sliver at the top of each color square) is listed in the left column while the main color block is listed in the middle column. The last column has the gray background color that sits behind the color palettes.

Top Color Sliver

Mariner Blue:

  • #3D6DA6
  • R:61 G:109 B:166

Brown Rust:

  • #A34F36
  • R:163 G:79 B:54

Potters Clay:

  • #8E5832
  • R:142 G:88 B:50


  • #AC7241
  • R:172 G:114 B:65

Main Color Block

Steel Blue:

  • #5D8AC1
  • R:93 G:138 B:193


  • #C87760
  • R:200 G:119 B:96

Santa Fe:

  • #AD7751
  • R:173 G:119 B:81


  • #D29D71
  • R:210 G:157 B:113

Background Color

Wood Bark:

  • #201816
  • R:32 G:24 B:22