Do you need to redesign your website? Are you trying to increase your website and social media hits? If so, there is an easy four step process that you can go through that will help you determine what you need to do in order to revamp your website.
What You Can Do
Even if you have no plans to build or redesign your own website, understanding how to properly plan, structure, conceptualize and market your website can help you successfully develop your overall business goals, ideas and expectations.
Step One: Plan
The initial planning stage involves meeting with your clients, business partners, employees, and friends to help you determine what they all think about your business and website. From these meetings, you can then begin to start making lists that combine all of the comments you receive into one place.
Determine Your Target Market
From there, work out the major points of change that you want to make and write out who is your specific target market. Your target market or target audiences are your website or in-store customers who are likely to become return customers. Identifying your target audience is crucial to making your website and business as successful it can be.
Step Two: Structure
It is now time to begin structuring and working on the changes that you determined you wanted to make in the planning stage. How your website is structured, and the information you choose to include and even sometimes omit, conveys a lot to visitors and potential clients and customers. Correctly structuring a website often involves understanding more about a website’s visitors than the business or organization being profiled. What will make your website compelling, and what is the best way to successfully convey the value of your products or services to your target market and audience?
Step Three: Conceptualize
Once the structure of your website is established, it’s then time to start conceptualizing the tone of the content and its features. A good way to start is to look through your competitions websites and settle on two or three that you really like. You can use your favorite competitors’ websites to help you determine what you really want your website to look like, such as its color scheme, design theme, widget placement, and menu bar. You can also use these websites to help you figure out exactly what your website is trying to say. Once you have conceptualized exactly what you want your website to look like, it is time to go out and build your new website.
Step Four: Marketing
Once your new website is complete, it is now finally time to market your website and begin attracting new business. To do this, it is imperative that you create the proper social media channels to help you promote your website. Depending on what your business is, you can work with a number of the following social media channels: Facebook, Twitter, Linked-In, Google+, Pinterest, and Instagram. It is also a good idea to start writing and posting blog posts to help you retain your customers. If they decide that your blog and website is professional and informative, they will continue seeking out your business.
Find Your Own Way
While there are many other things that you can do that can help you build your website and attract more business, we have found that following this outline helps ensure a successful website redesign. Feel free to use this outline as loosely as you’d like, as everyone has their own way of doing things. If you have your own process and would like to share, feel free to post below in the comments section!