Your business blog is a great way to establish your business expertise, build a community of followers and drive people to your company website. Blogging for your business involves a lot of your time and energy – and it takes time to find your voice, your followers and ultimately improve your search engine rankings.  So knowing some tips on what to do right from the beginning can help you to reach your goals more effectively.

“Content Is King!”

We’ve all heard the saying. We know it means growing and building your online knowledge base gets you better results over time. It also means you must contribute to your blog on a regular basis, focusing your content on how you want to be found. Hiring someone to improve your SEO is always an option. There are many qualified professionals that specialize in this field. But, if you’re looking to improve your SEO with no budget, you can do a few simple things to improve the effectiveness of your blog. Getting started is the first step.  Here are a few tips to get you going.

Be Consistent

Remember – all your work takes time.  It takes time to establish yourself and your credibility.  It takes time to build a community of followers that are searching for and connect with your message.  And it takes time to move up in the search engine rankings to be in a prime spot on the search engine results page.  To do so, you must be consistently writing and focusing your content on what people are looking for.

Be Relevant

Being relevant is by far the most important thing you need to remember.  Write about things that people are looking for. And write about it in a way that is readable and interesting. Find blogs that you find interesting and subscribe to them. Browse to see which articles get the most response and follow the conversation. By taking some time to research what you would want to read, and what you wouldn’t want to read, you’ll be ahead of the game knowing how to set the tone on your own blog. Keep in mind that this is something that should be ongoing. To stay relevant, you must know what people are talking about in your industry, how it’s being said, and how you can set yourself apart within that conversation. There’s always room to learn from others.